CUPRA

Delivery Experience

At CUPRA, vehicle delivery is far from a standard moment, it’s a complete brand experience. From the moment guests arrive, they step into a world of high-end materials, immersive content, and pure brand storytelling.

With the Join the CUPRA Community concept, customers are uniquely connected to the brand. A spectacular unboxing reveals the new car, followed by the official key handover. It’s a moment that marks their entry into the CUPRA family.

Verel proudly contributed to this next-level delivery experience. It’s an inspiring example for the entire automotive industry.

Brand experience from the very first step

Guests are instantly immersed in the world of CUPRA.

From customer to community

Each delivery strengthens the bond between brand and driver.

Unboxing with impact

A dramatic reveal turns the key moment into an unforgettable memory.

Collaborations

Other projects

From inspiring interiors to unforgettable events, every project tells a story of creativity, craftsmanship, and sustainable innovation. Be inspired by the impact we’ve created, together.

JAGA

Head office

Experience
Interior
YANMAR Europe

YANMAR Europe Bauma 2025

Events
Levy Europe

Café Jopie – Johan Cruijff ArenA

Experience
Interior
Panasonic

Innovation meets elegance

Events
Ingram Micro

One Ingram 2024

Events
Experience
KPN Partner Network

KPN Release 2025

Events
Experience
Verel Building Experiences

Horecava 2025

Events
Experience
Rodenstock

Immersive Experience

Experience
Interior
Restobar TUUR

Restobar

Interior
KPN

Pop-up restaurant

Events
Experience
Acer

Head office

Interior
KPN

Boardroom

Interior
A.Vogel

Experience center

Experience
Interior
Cargill

Office Cargill

Interior
KPN

Experience center

Experience
Interior
beMatrix

Euroshop 2023

Events
Experience
Appèl

Experience center

Experience
Interior
KPN x PostNL

Skybox Johan Cruijff ArenA

Experience
Interior

Get in touch

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