Rodenstock is an innovative, first-class brand of eyeglass lenses and frames. They use a revolutionary method to make eye measurements at least 25 times more accurate. Such a technological step requires a completely new way of presenting. A challenge for Verel.
For the first Dutch prototype at De Haas Optiek, we crashed into the development process together with the client. Literally live, together around the table; design thinking in practice. That means switching quickly, co-creating and acting immediately when necessary.
The result is visible not only inside the store, but also from the outside. Passengers immediately see that something special is happening here. Traditional eye measurement has given way to an experience. Good for Rodenstock, good for the optician and above all: good for the customer.
Eye measurement 25 times more accurate and with the latest technology.
Live development with the client for the best results.
A presentation that draws attention from the inside and out.
From inspiring interiors to unforgettable events, every project tells a story of creativity, craftsmanship, and sustainable innovation. Be inspired by the impact we’ve created, together.
